Bougie Dad
Buy Once. Buy Well. Live Beautifully.
We find the nicer, smarter, more interesting stuff — and tell you if it’s actually worth the money.
Where we show up
@HailPrinceChiChi · TikTok
Pet + home content. TikTok Shop creator with full access — our shoppable video channel.
@Bougie.Dad · TikTok
Home, wellness, kitchen, tech. The brand’s flagship audience.
Buying guides
A growing library of long-form reviews and buying guides with affiliate links — built to compound. Early partners get founding placement and content they can distribute themselves.
The Bougie Dad list
Category-tagged subscribers with demonstrated buying intent, growing every week. Partners who come in now lock in today’s rates.
We’re new — and that’s the pitch. Our TikTok channels are live and growing; the site and email list are being built right now. Partners at this stage get founding-partner placement, a say in what gets built, and content assets they can run on their own channels from day one.
Who’s watching
Dual-income homeowners, ~$175K–$400K+ HHI, time-strapped parents. Premium-but-practical buyers — not luxury, not bargain-hunting. They research before they buy, and they hate wasting money. When we say BUY, they believe it, because we’ve said SKIP.
What brands get
| Deliverable | What it is |
|---|---|
| Shoppable TikTok video | One product, real demo, BUY / SKIP / “worth it if…” verdict, product card tagged |
| UGC bundle | 3–5 raw native clips for your ads, PDPs, and Amazon listings |
| Buying-guide feature | Long-form review on bougiedad.com with affiliate links and prominent placement |
| Email spotlight | Dedicated or in-newsletter feature to the Bougie Dad list |
Rates
| Item | Starting at |
|---|---|
| Shoppable video (incl. posting to @HailPrinceChiChi) | $450 |
| UGC bundle — 3 videos | $1,200 |
| UGC bundle — 5 videos | $2,000 |
| Buying-guide feature | $350 |
| Email spotlight | $150 |
Affiliate commission via TikTok Shop or your program stacks on top of creation fees — it never replaces them. Every video ends in a real verdict: BUY, SKIP, or “worth it if…”. That’s what you’re paying for.
Usage rights — always a separate line item
| Term | Fee |
|---|---|
| 30-day paid social | +25–50% of creation fee |
| 90-day paid social | +50–75% of creation fee |
| 1-year paid usage | 2x total fee |
| Perpetual / buyout | 2–4x total fee |
| Whitelisting / Spark Ads (per 30-day window) | +25–50% — never bundled silently |
Terms
- Honesty clause: scripted praise is a no. Skip verdicts are shared with the brand privately first; brands can pull the plug before anything posts.
- Exclusivity: +25–50% per month, narrowly scoped by category and time — never assumed, never free.
- Raw footage: +$50–$150. Rush (<48h): +25–50%. Two revision rounds included.
- Payment: 50% to book, 50% on delivery. Net-15 on invoices.
- Turnaround: ~7 days from product receipt (UGC); affiliate videos follow the posting calendar.
- FTC: affiliate status disclosed in every shoppable video, always.
How a partnership runs
- 1. Product sent — or pulled from the TikTok Shop marketplace.
- 2. Real-world testing — real footage, no scripted praise.
- 3. Verdict published — BUY / SKIP / “worth it if…”.
- 4. Files + reporting delivered per package.