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#BougieDadLife. Whether you’re about to become a dad, or you’ve been one for a while, fatherhood changes the game. But it doesn’t have to cramp your style.

The internet would have us dads believe that a life of flannel shirts and cargo pants is a foregone conclusion. Contrary to popular belief, becoming a dad doesn’t mean you have to lose yourself, or your sense of style, in the process!

In fact, with a little help, you might just discover who you really are!

Bougie Dad is an online community and marketplace for stylish guys who strive to be great fathers. Everything you see on our site — from designer apparel to advice columns to cool gear to product reviews — was curated by a couple of guys who’ve been where you are now: stepping over toys in designer denim to change poopy diapers in the dark.

No matter how sleep deprived or stressed, our editors promise to provide you with all the resources you’ll ever need to leave your house (or WFH) feeling stylish, fresh and like the best version of yourself, in every situation, from drop-off to the boardroom to the all-important bedtime routine. 

Welcome to the #BougieDadLife.

Meet the dads

Corey. Father of “Saboo-boo” (three years old). Before his daughter came along in 2019, Corey lived and worked in downtown Washington, D.C. He ate at Michelin-star restaurants, frequented speakeasies and spent Saturdays at Trunk Club. Two years, one baby and one global pandemic later and life has changed, to say the least. Fashion and food are still big parts of his life. So is his wife and his daughter (and scotch) — and he wouldn’t have it any other way.

Chris. Father of “E” (one-year-old). Prior to becoming a dad, Chris and his wife packed what they could fit in their car and moved around the country, staying at AirBnBs while his wife finished her medical school training. While in California, they frequented wineries all over the state and brought a collection of 22 cases (as much as they could fit in the trunk) with them to Atlanta where they now live in a townhome in West Midtown.